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Fresh, fruity and flowery with hints of Jasmine, Bergamot, Patchouli, Vanilla, Orange, and Lavender. Comes in sustainable glass jar with bamboo lid.

We avoid the nasty chemicals used in sprays and have opted for a creamy deodorant balm that melts effortlessly into skin. Less is often more. We use only a handful of really high quality, safe, natural ingredients that both nourish and protect. Simply rub a small amount between fingertips and start your day with a little pit massage. You now have 12+ hour odour protection. Simple. Effective.

55g (2-4 month supply)

Directions: Scoop out a small amount, rub between fingers then rub into armpits.

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INGREDIENTS: Cocos Nucifera (Virgin Coconut) Oil, Maranta Arundinacea Root (arrowroot)° Powder, Sodium Bicarbonate, Butyrospermum Parkii (Shea Butter), Simmondsia Chinensis Seed (Jojoba) Cera, Actinidia chinensis (Kiwi) Seed Oil, Copernicia cerifera cera (Carnauba Wax), Jasminum Grandiflorum (Jasmine Essential Oil), Citrus Sinensis (Orange Essential Oil), Lavandula Angustifolia (Lavender Essential Oil), Pogostemon Cablin (Patchouli Essential Oil), Vanilla Planifolia (Vanilla Essential Oil), Citrus Bergamia (Bergamot Essential Oil).


Coconut Oil - Naturally antibacterial & anti-fungal, Quality moisturiser. Organic.

Shea Butter - Great moisturiser, loaded with Vitamins A, E and F and is non-comedogenic and does not clog pores. Organic.

Bicarbonate Soda - Natural, antibacterial, edible & absorbent. Powerful odour eliminator.

Arrowroot Powder - Absorbs perspiration, organic.

Jojoba Oil - Non-allergenic & naturally anti-bacterial. Doesn’t clog pores & creates a nice consistency. Organic.

Kiwi Seed Oil - Aids in the relief of itchy, irritated skin conditions. Packed with Vitamin E which is a powerful antioxidant which revitalises and protects the skin, Vitamin C (more than an orange), Vitamin K, Copper, Potassium, Manganese and Folate. The high concentration of omega-3 maintains moisture in the skin and keeps it supple. Organic.

Carnauba Wax - Binds everything together resulting in a lovely texture.

Essential Oils - Only the purest, finest oils to give a gentle, pleasant fragrance. Anti-bacterial & Organic.

Customer Reviews

Based on 39 reviews

I had been using a ‘natural’ish’ well known high street brand Lush natural deodorant for some years. I kept seeing adverts for this make Simply Effective and bought their Fresh one first. On opening the very pretty jar, the fragrance is perfect, near matches the other one I was using. I tried it immediately after my shower, it goes on very smoothly. I used approx 1/8 of a tsp per arm pit. I got on with my day. I’m 53 yrs of age, female. I slept through the night, and in the morning absolutely no body odour other than the fresh scent! Which is amazing! and, This doesn’t stop you sweating, that’s a good thing! But it most definitely keeps you smelling nice. Have now ordered Forest, and will be ordering Fruit and Sport too! Highly recommend!


Both the samples while ago to try them... And I fall in love with fresh! So I bought another full size of fresh and adore it! Packaging is stunning, smells amazing, keeps fresh underarms for hours and it is so gentle for skin!!! Definitely will buy again... And again...and again!!!

Suzette El-Shinnawy
Love the smell

Just received my sample pack to see which one I like the most. I‘m definitely in love with the „Fresh“ one. The scent is amazing and not too strong, it‘s very smooth on the skin and I instantly smell the jasmine on my skin. Will try for a couple of days then see how well it works on a hot day. Next review soon and will order a bigger pack then.

Mar Navarro
Love the smell

I love the smoothness of Simply Effective deodorants and they really work. The smell of "Fresh" is nice but not overpowering. The best thing, no plastic and you can order refills.

My favourite deodorant

I’m thrilled to have found Simply Effective Natural Deodorant. I’ve tried quite a few natural deodorants and in my opinion Simply Effective is the best. I’ve been using this product for over a year, it really works, no more smelly underarms. A little goes a long way, I use a tiny pea size amount to lightly cover my underarms. It blends in so well and doesn’t leave marks. All the scents are great, but Fresh is my favourite.