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Fresh, fruity and flowery with hints of Jasmine, Bergamot, Patchouli, Vanilla, Orange, and Lavender. Comes in sustainable glass jar with bamboo lid.

We avoid the nasty chemicals used in sprays and have opted for a creamy deodorant balm that melts effortlessly into skin. Less is often more. We use only a handful of really high quality, safe, natural ingredients that both nourish and protect. Simply rub a small amount between fingertips and start your day with a little pit massage. You now have 12+ hour odour protection. Simple. Effective.

55g (2-4 month supply)

Directions: Scoop out a small amount, rub between fingers then rub into armpits.

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INGREDIENTS: Cocos Nucifera (Virgin Coconut) Oil, Maranta Arundinacea Root (arrowroot)° Powder, Sodium Bicarbonate, Butyrospermum Parkii (Shea Butter), Simmondsia Chinensis Seed (Jojoba) Cera, Actinidia chinensis (Kiwi) Seed Oil, Copernicia cerifera cera (Carnauba Wax), Jasminum Grandiflorum (Jasmine Essential Oil), Citrus Sinensis (Orange Essential Oil), Lavandula Angustifolia (Lavender Essential Oil), Pogostemon Cablin (Patchouli Essential Oil), Vanilla Planifolia (Vanilla Essential Oil), Citrus Bergamia (Bergamot Essential Oil).


Coconut Oil - Naturally antibacterial & anti-fungal, Quality moisturiser. Organic.

Shea Butter - Great moisturiser, loaded with Vitamins A, E and F and is non-comedogenic and does not clog pores. Organic.

Bicarbonate Soda - Natural, antibacterial, edible & absorbent. Powerful odour eliminator.

Arrowroot Powder - Absorbs perspiration, organic.

Jojoba Oil - Non-allergenic & naturally anti-bacterial. Doesn’t clog pores & creates a nice consistency. Organic.

Kiwi Seed Oil - Aids in the relief of itchy, irritated skin conditions. Packed with Vitamin E which is a powerful antioxidant which revitalises and protects the skin, Vitamin C (more than an orange), Vitamin K, Copper, Potassium, Manganese and Folate. The high concentration of omega-3 maintains moisture in the skin and keeps it supple. Organic.

Carnauba Wax - Binds everything together resulting in a lovely texture.

Essential Oils - Only the purest, finest oils to give a gentle, pleasant fragrance. Anti-bacterial & Organic.

Customer Reviews

Based on 53 reviews

It’s exactly what it says, fresh.
Wonderful fragrance, not overpowering.
Works really well it doesn’t feel sticky like you think it’s going to.
Absolutely fantastic, I will be ordering again.

Love it

Someone recommended Simply Effective when I was looking for a natural deodorant. I have chemical sensitivity to synthetic scents but also a few natural ones so initially I ordered the sample pack to try as I was really sceptical. I was amazed by how well they worked, slight irritation for the first day but after that it was fine and I loved quite a few of the scents and it was hard to choose. In the end I chose Fresh (jar) as my favourite but also Sea Breeze and Fruity refills as I had suitable containers and it kept cost down. Sea Breeze works better for me if I'm working out. Fresh is the one I chose for going out as it's like a subtle perfume (which is great as I can't wear ordinary perfumes). Great product, beautiful blends, LOVE the sustainable packaging, fast shipping. Very happy customer.

Jade Watkins
Lovely product

I ordered the samples and was very impressed so ordered 2 full size. Only thing I didn’t like is bits of the black paint went into my pot when I’m putting lid on and off.

Staying fresh

I love this natural deodorants silky and creamy t melts in lovely.

Shannon Price

Love this deodorant, smells lovely and keeps me snelling fresh.